TLA by ALLPAC – What We Are About

One Sentence

We are building the first athlete‑owned professional track ecosystem – a permanent home for the sport, with guaranteed salaries, lifetime healthcare, athlete ownership, free data, and a clear path from youth to pro.

The Deeper Message

We are not a league. We are a movement.

For over a century, track and field has exploited its athletes. Jesse Owens was banned for taking free shoes. Allyson Felix was offered 70% less for becoming a mother. Mary Cain was broken by a system that saw her as a product, not a person.

The NCAA has no answer. The shoe companies take. The athletes are left alone.

TLA by ALLPAC ends that.

What We Believe

Athletes should own their sport.
Not shoe companies. Not governing bodies. Not agents who take 20% and disappear. Athletes.

49% of our representation agency is owned by athletes. Every rostered athlete gets equity in their team. The Athlete Governance Board has veto power over sponsorships and sets qualifying standards.

Every athlete deserves a real living.
Guaranteed salaries. Lifetime healthcare. Retirement benefits. On‑campus housing for $200 a month. On‑site childcare for athlete parents.

Not piecing together income from appearance fees and shoe deals.

The sport's data should be free.
All results – high school, college, professional – free forever. No paywalls. No subscriptions. No Milesplit. No FloSports.

There should be a path.
From youth meets to college competition to professional contracts. JTF Nation to CAMs to TLA Pro. No dead ends. No graduating with nowhere to go.

Fans should have a reason to stay.
A fantasy game. A scripted TV drama filming on campus. A docu‑series following real athletes. A permanent home where you can camp, visit the Hall of Fame, and watch the best in the world compete.

What We Are Building

A 400‑acre Texas campus.
Stadium, indoor track, housing village, Hall of Fame with athlete‑branded retail, RV park for traveling fans, free public gym.

Not a stadium that sits empty 300 days a year. A permanent home that generates revenue 365 days a year.

A 32‑team professional league.
16 men's teams, 16 women's teams. 17‑week season, 52 meets. Athlete ownership. Guaranteed salaries. Lifetime healthcare.

A free fantasy and data platform.
All results free forever. A fantasy game that turns casual viewers into invested fans. Disrupts Milesplit and FloSports.

A new governing body for youth.
JTF Nation. $12/year athlete membership – lowest in the industry. One‑year age groups. Athlete voting rights. Districts that keep 60‑90% of local revenue.

A college all‑star meet.
CAMs. 1,000 athletes. College athletes receive appearance fees and keep eligibility. Post‑collegiate athletes compete for prize money. The most competitive team track meet in the Western Hemisphere.

A careers training foundation.
For athletes retiring from competition. Vocational certification. Scholarships. Internships. Entrepreneurship support. Financial literacy.

Legal services for low‑income athletes.
Uber‑style lawyer matching for NIL contract reviews. 5% platform fee capped at 

50. Lawyers paid flat, prohibited from negotiating – preserves NCAA compliance.

Why Now

The 2028 Olympics are just over two years away. The world will be watching track and field in Los Angeles.

We have a window – a short window – to build the infrastructure that the sport has never had. A permanent home. A professional league. A youth pipeline. A media engine.

Not after the spotlight hits. Before.

Who This Is For:

For athletes: A home. A salary. Healthcare. Equity. A voice. A future that does not end when your competition career ends.

For fans: Free data. A fantasy game. Year‑round content. A destination campus where you can camp, shop, and watch the best in the world.

For parents: Affordable youth membership ($12/year). Clear pathways. A sport that values your child as a person, not a commodity.

For coaches: Professional recognition. Low fees. Tools to develop the next generation.

For clubs: Revenue share (60‑90% of local fees). District governance. A real stake in the sport.

For sponsors: Category exclusivity in the largest unmonetized participation sport in America. Access to a captive, engaged audience. Integration across broadcast, campus retail, and digital platforms.

For investors: A 400‑acre real estate asset anchored by a professional sports league, subsidized by federal tax credits and state grants, diversified across housing, tourism, retail, and media. Downside protection. Upside from media rights.

One Sentence Summary

TLA by ALLPAC is the first athlete‑owned professional track ecosystem – building a permanent home for the sport, with guaranteed salaries, lifetime healthcare, athlete ownership, free data, and a clear path from youth to pro – because the 2028 Olympics are two years away, and the world will finally see what we have built.